Effective Date: 22.06.2025.
This Privacy Policy describes how VufVuf (“we”, “us”, or “our”), a brand operated under PRINCIP HOLDING INTERNATIONAL LTD (Company No. 16465474, 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX), collects, uses, stores, and shares your personal data when you use our websites, applications, and services.
By using our platform, you agree to the terms of this Privacy Policy.
1. Data We Collect
We collect the following categories of information:
a. Personal Data
- Full name, email address, phone number, physical address
- Profile information including photos, pet details, and service preferences
- Account credentials (username, encrypted password)
b. Transactional Data
- Payment and billing information (processed securely via Stripe)
- Booking history, order details, invoices
c. Technical Data
- IP address, browser type, device identifiers
- Usage data through cookies and analytics tools
d. Communication Data
- Messages sent via forms, live chat, email, or within the platform
- Reviews, ratings, support tickets
2. How We Use Your Data
We process your data to:
- Provide, manage, and personalize our services
- Enable user registration, bookings, and ads
- Communicate important updates or service-related messages
- Process payments securely via Stripe
- Analyze website usage through Google Analytics
- Comply with legal obligations
3. Legal Basis for Processing
We process personal data under the following lawful bases (per GDPR/UK GDPR):
- Your consent
- Fulfillment of a contract
- Legitimate interest (e.g., improving service quality, preventing fraud)
- Compliance with legal obligations
4. Third-Party Services
We use the following third-party providers, who may process your personal data in accordance with their own privacy policies:
- Stripe – for secure payment processing (PCI-DSS compliant)
https://stripe.com/privacy - Google Analytics – for usage tracking and site optimization
https://policies.google.com/privacy - Mail services (e.g., Gmail, SendGrid) – for communication
We ensure all partners comply with relevant data protection regulations and process only what’s necessary.
5. Cookies and Tracking
We use cookies and similar technologies to:
- Keep you logged in
- Analyze traffic and performance
- Show personalized content or ads (if applicable)
You can manage your cookie preferences via your browser settings or our cookie banner.
6. Data Sharing
We do not sell or rent your personal data.
We may share your data with:
- Service providers (e.g., hosting, payment, analytics)
- Business partners only when required to fulfill a service
- Regulatory bodies when legally obligated
- Other users, only when required for booking/advertising interactions (e.g., you post an ad or make a reservation)
7. Data Retention
We retain your data as long as necessary to:
- Provide our services
- Meet legal, tax, or reporting obligations
- Resolve disputes or enforce agreements
When data is no longer needed, it is securely deleted or anonymized.
8. Data Transfers
As part of PRINCIP HOLDING INTERNATIONAL LTD, we may transfer your data to jurisdictions outside the UK/EU. All such transfers are made in accordance with GDPR standards, using:
- Adequacy decisions
- Standard Contractual Clauses (SCCs)
- Other legal safeguards
9. Your Rights (Under GDPR/UK GDPR)
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
To exercise any of your rights, contact us at support@vufvuf.com. We will respond within 30 days.
10. Data Security
We implement appropriate technical and organizational measures to protect your data, including:
- Encrypted data storage and communication (SSL)
- Access controls and authentication
- Regular system updates and backups
Payment information is processed securely through Stripe and is not stored on our servers.
11. Children’s Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect data from minors. If we become aware that we have done so, we will delete it immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the new effective date. We recommend reviewing it regularly.
13. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy, please contact us:
VufVuf
Operated by PRINCIP HOLDING INTERNATIONAL LTD
27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Email: support@vufvuf.com